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Search and Social Media Optimization Essentials
Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online.
It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online.
This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web.
Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion.
Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms.
Optimizing for Search
There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well.
Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web.
Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas.
Optimizing for Sharing
You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure.
Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared.
Optimizing for Conversion
Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms.
Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible.
Holistic Search Optimization Framework
The course ends with a discussion on how to create a holistic optimization framework.
Worksheets, templates, and example code included!
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Social Media Analytics Essentials
Create a realistic social media analytics plan based on your goals while learning essential social media analytics tools to monitor success.
Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off.
Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources.
The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs.
Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals.
Social Media Analytics Essentials explores both internal and external social media analytics tools. Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool.
And external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight.
The course includes a worksheet to help you map your own social media analytics plan.
This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.
Visited: 2,503 times
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